ABOUT
Our Mission
To empower and elevate artists by fostering sustainable, long-term careers within the Canadian performing arts. We are dedicated to expanding opportunities for our acclaimed roster, ensuring their work reaches diverse audiences from coast to coast to coast. Through a commitment to inclusivity, artist development, and strategic collaboration, we represent and nurture talent with integrity, excellence, and a deep respect for the communities we serve.
Agency Bio
AIM Booking Agency is a leading independent firm dedicated to building sustainable, long-term touring careers for artists across Canada. Having celebrated 15 years of artist-driven booking in 2025, AIM is defined by its deep roots in the national arts scene and a commitment to excellence, cultural relevance, and strategic growth.
We represent a dynamic roster spanning music, theatre, and storytelling—each artist carefully selected for their ability to engage Canadian audiences and inspire connection. Led by experienced agent Nicole Rochefort, AIM acts as a vital bridge between performers and presenters, ensuring every tour is supported by strong industry relationships and meticulous production standards. Whether advocating for artists at national showcases or collaborating with community festivals, our mission remains the same: to foster artistic success on stages from coast to coast to coast.
Our Commitment to the Land and Community AIM Booking Agency acknowledges that our headquarters are located in Toronto, on the traditional lands of the Anishinaabe, Haudenosaunee, Huron-Wendat, and Mississaugas of the Credit, covered by Treaty 13 and the Dish with One Spoon Wampum Agreement.
Beyond our Toronto base, our work spans Indigenous territories across the country. We honour the rich diversity of Indigenous nations, languages, and cultures throughout these regions and recognize the millennia-long relationships Indigenous peoples have maintained with these lands. As we move artists across these territories, we commit to ongoing learning, respect for regional protocols, and active support for Indigenous sovereignty in the arts. AIM is dedicated to fostering meaningful connections with Indigenous communities, promoting cultural understanding through every performance.
About Nicole Rochefort
Nicole (Niki) Rochefort is a respected leader in Canada’s performing arts industry and the founder of AIM Booking Agency. This independent firm has been shaping the national touring landscape for over 15 years.
Since 2002, Nicole has cultivated a multifaceted career—spanning production assistance, stage management, and artist development—always driven by a deep commitment to building meaningful touring opportunities across Canada. After honing her expertise at LiveTourArtists and Kids’ Entertainment, where she secured extensive cross-border tours, she launched AIM Booking Agency in 2010. Originally focused on Ontario presenters, AIM quickly evolved into a national agency celebrated for its curated roster and strong industry relationships.
For over two decades, Nicole has played a vital role in strengthening Canada’s touring circuits, representing award-winning musicians and performing artists at festivals and arts centres nationwide. A fixture at showcase conferences across the country, she is a dedicated advocate for her artists and a key collaborator in building bridges between performers and presenters.
A distinguished leader in the Canadian performing arts, Nicole is a recipient of the Ontario Presents Agent of the Year award and a current nominee for the same honour at the 2026 Live Music Awards. Her influence extends from the booking desk to the classroom, where she provides career consulting and lectures on the complexities of artist development and touring. This long-standing dedication to the sector’s growth is reflected in her leadership roles; Nicole currently co-chairs the Ontario Creates Music Industry Advisory Committee, sits on the board of Ontario Presents, and is an active member of the CAPACOA Advocacy Committee—all central to her mission of ensuring a sustainable future for the Canadian arts.
Professional Affiliations
Alberta Arts Touring Alliance
BC Live
Canadian Federation of Musicians
CIMA | Canadian Independent Music Association
CLMA | Canadian Live Music Association
Folk Alliance International
Folk Canada
Women In Music Canada
